Brand
Brand Guidelines
Download full PDFThe visual identity shared across the clinic platform, the Klintro Health Network, and Gravity.
Logo
The mark is a rounded-square tile in Klintro Red, built from a medical cross with four corner shapes — one per pillar: a circle for Community, a star for Intelligence, a triangle for Growth, and a square for Reliability. The wordmark pairs a red “kl” with the remaining letters in the surrounding text color, optionally under a “HEALTH NETWORK” tag.
Do
Keep the tile's proportions and corner radius intact, and give it clear space on every side at least equal to the cross arm's width.
Don't
klintroNever stretch, squish, recolor, or add effects (drop shadows, gradients, outlines) to the mark or wordmark.
Color
Klintro Red (500) is the single brand accent — used for calls to action, active states, and the “kl” in the wordmark.
A neutral gray scale carries text, surfaces, and borders.
Typography
Plus Jakarta Sans, the font already used across the platform, in a fixed weight/size/tracking scale.
Corner radius
Every rounded corner in the product comes from this scale — never an arbitrary value.